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It's not every day you get the chance to appear on national TV, and it turned out to be a great part of that week's episode, with a razor-sharp pitch and negotiation delivered by Marie that ultimately landed Christian Arnstedt as an investor.
The participation in Shark Tank laid a fantastic foundation for increased awareness among the Danish population, which we quickly capitalized on by placing a strong focus on lead generation, with the quality of leads at the forefront.
By quality of leads, we mean users who are actually potential customers - not just competitors. In addition, we focused on collecting relevant data points that can be used in the future to deliver tailored messages to the right target groups.
Moonboon is a leading webshop for baby sling cribs and is known from season 7 of the Danish Shark Tank. Moonboon is founded by Marie Grew, who has a background as an entrepreneur in communication and casting. In addition, Moonboon is owned by Simon Bak and Nick Rasmussen, who both have strong backgrounds in online marketing and strategy.
After a startup characterized by high growth, Moonboon was looking for the right partner to take care of building a scalable foundation for their email marketing, including flow setup and structure for newsletters, all before the next big chapter was ahead; The Lion's Den and internationalization.
In this context, we were assigned to Moonboon, where from the start we set a course and focused all our efforts on taking Moonboon's email marketing setup to a whole new level.
The power of word of mouth is one thing that cannot be underestimated when it comes to increasing product awareness. We know how much customers in the baby segment share their experiences in cafés, over the phone or in the streets. And if there's one thing that can make a mother happy and stress-free, it's a good night's sleep and a happy baby - which parents indirectly get with the use of Moonboon products. That's why from the start, there was a strong focus on building trust and delivering a great experience throughout the customer journey and beyond.
Like many other companies, Moonboon was affected by delays in the delivery of the bestselling product: The organic sling cradle & cradle motor. A large part of the effort was therefore built around cross-selling other products, especially pre-orders and warming up segments that could be activated when the products finally arrived.
2020 and 2021 was a challenging year for many including Moonboon due to COVID-19, nevertheless, we managed to achieve record growth that laid the foundation for further scaling to 4 new markets - our dear neighbors Sweden and Germany as well as the UK.
The results of the continued good cooperation have so far been a growth from a non-existent turnover from email and a small subscriber base to a nice 6-figure turnover on a monthly basis, as well as +25,000 active subscribers across 4 focus markets. The results of the collaboration are based on a well-developed strategy, focus on flows, newsletter planning, lead generation and, not least, continuous optimization.
The quality of leads is crucial for any business. If the interest isn't genuine, you're wasting your money on people who will probably never be good business for your company. The challenge with competitors is that they too often don't find their way to your wallet and their customer loyalty often doesn't extend beyond the next competition. However, competitions are great for engaging existing subscribers and collecting relevant data.
At Moonboon, we have received and continue to receive expert help with our email marketing at home and abroad from Algorize. They are an obvious partner if you value: Proactivity, competent sparring, eminent communication and most importantly: They create results!
