Messyweekend is a Danish eyewear brand on Shopify, offering a curated selection of sunglasses, ski goggles, blue-light glasses and prescription glasses to customers across Denmark, Asia and the EU.

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Approach & key focus areas

To scale fresh, on-brand blog content without adding manual work, we rolled out a custom Shopify-integrated app that empowers us and the team at MessyWeekend to generate fully polished posts with a single input (a title or set of keywords). Key features include:

• Steady cadence across markets: Publishing 3–5 new articles per week in five languages (Danish, English, German, French and Swedish) ensured fresh, locally relevant content for each market and built domain authority through frequency. Always preserving Messyweekend’s unique tone and style.
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• Full localization & brand voice: Every post is automatically translated and adapted to each language, preserving Messyweekend’s friendly yet expert tone while reflecting local search habits and cultural nuances.

• Brand-specific product integration: Automatically pull in product names, prices, images and “buy” links from Shopify so every recommendation is accurate and up to date.
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• Two engaging formats
  
  • List style: Highlights top picks in neat product boxes (e.g. “Best Green Sunglasses for Autumn”), each with clickable images and links.
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  • Narrative style: Delivers a continuous, flowing article (e.g. “The Advantages of Using Blue-Light Glasses”) with in-line visuals and hyperlinks woven naturally into the text.
    
    

• Seamless theming: Outputs ready-to-publish HTML/CSS perfectly matched to Messyweekend’s Shopify theme - no extra styling work required.

• SEO-first structure: Out-of-the-box HTML/CSS matching Messyweekend’s theme includes full metadata, H1–H5 headings, alt-text for images and strategic internal linking — so every post is instantly optimized for search (SEO).
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• Dynamic add-ons: End-of-post product recommendations and a concise FAQ section, both tailored to the blog topic or brand.
  
  

This custom, LLM-powered app has supercharged Messyweekend’s content strategy—delivering brand-consistent, SEO-perfect posts in any language, on demand, and fully styled for their store. Curious about how it works? Check it out here >>.