.svg)
From the beginning of the partnership, the goals were focused on getting more out of the peak season (Black Friday and Christmas sales) compared to previous years, as well as building a scalable setup before increasing the ad budget on Facebook.
Numbers in this case study are based on comparison to the same period of the previous year - so YoY growth.
Services: Facebook & Instagram annoncering.
With a background as an elite swimmer, Daniel Johannesen has in a short time created Denmark's largest swimming shop by delivering a wide range of swimming products that speak directly to the needs of swimmers. Many people also know Daniel from his coverage in several media and his participation in DR's entrepreneurial program, Løven Hule, where he attracted particular attention due to his sharp pitch, seriousness and high level of ambition, despite his relatively young age.
In 2018, Daniel won the title of "One of the Year" at the E-commerce Award, due to the great results and bright future prospects. Since the start-up in October 2016, more than 45,000 Danes have visited Watery.dk to place an order, and most recently, the company has entered the Swedish market with Watery.se, which is just another step on the road to becoming Scandinavia's largest swimming shop.
When we first met Daniel Johannesen, owner of Watery.dk, it was clear that we were dealing with a person with high ambitions and expectations for a potential business partner. Daniel was at a stage in his journey where he has managed to double his turnover annually over the past few years, which has primarily been based on hard work, a strong brand position and optimal utilization of the available sales and marketing channels.
Despite this, there was still one area where Daniel felt he hadn't yet found the right formula to capitalize on the great potential he knew lay ahead. Some of the country's prominent Facebook agencies had already tried their hand at the task, but without being able to live up to the high expectations, both in terms of collaboration and delivering the promised results. Daniel quickly made it clear to Algorize that he was looking for a Facebook partner who was able to show high dedication and, not least, who had the skills to accompany him on the journey towards becoming Scandinavia's largest swim shop by 2023.
Daniel quickly made it clear to Algorize that he was looking for a Facebook partner who was able to demonstrate a high level of dedication and, most importantly, who had the skills to accompany him on his journey towards becoming Scandinavia's largest swim shop by 2023.
As the sole owner of a growing online shop, since day one I've needed to monetize every penny spent on marketing. Not in 3 years, but today. We've been doing this on Google for a long time, but after several attempts with both the largest, medium-sized and specialized Facebook agencies, we've never succeeded with Facebook advertising.
That was until I got talking to Mark and David from Algorize. From the first meeting, they understood my relentless focus on ROAS, but also the underlying desire for growth, so that after just 4 months of working with Facebook, Facebook advertising is already consuming 70% of our Google spend - very profitably, mind you.
That's what ultimately matters to me, and it's also a plus that they're young guys like me who work hard and go the extra mile for what I want.
